A Generative AI Prompt Instructional Model for Public Design
Abstract : This study aims to foster students’ creative ideation in public-design education by strategically integrating Generative AI tools. As the prevalence of such tools in design curricula grows, their pedagogical affordances and constraints have become increasingly evident. To leverage them more effectively, the research proposes an instructional model tailored to public-design contexts. Grounded in the Design Council’s Double Diamond design thinking process, the model proceeds through four phases—Exploration and Understanding, Analysis and Definition, Idea Expansion, and Visualization—and employs Wrtn and MidJourney as exemplar tools. At each phase, learners craft prompts according to model-driven guidelines that minimise dependency on AI outputs and encourage the generation of self-directed design solutions. This scaffold cultivates higher-order cognitive processes and reinforces learner agency, demonstrating that students can engage with Generative AI critically and autonomously.
Keyword : Generative AI, Prompt Design, Public Design Education, Double Diamond
http://dx.doi.org/10.29056/jncist.2025.08.01
Abstract : This study proposes an AI-based evaluation framework to assess the user experience (UX) conformity of military system interfaces under combat stress conditions that closely approximate real operational environments. Traditional military UX systems have largely focused on functionality and technical performance, while overlooking critical combat-related factors such as cognitive workload, operability, and emotional stability of end users, including soldiers and commanders. In the case of the Korean military, the adoption of civilian GUI softwaretechnology-driven designs has frequently resulted in operational errors and decreased mission effectiveness in actual field operations. The proposed AI-based framework addresses these shortcomings by extending evaluation beyond conventional peacetime usability testing, offering a strategic design foundation that enhances operational efficiency and survivability in combat scenarios. The outcomes of this study are expected to contribute to the establishment of standardized UX evaluation criteria for defense R&D and provide foundational insights for the development of dedicated military interface UX systems.
Keyword : Military UX, UX Suitability, User Experience, A.I-based Evaluation, A.I
http://dx.doi.org/10.29056/jncist.2025.08.02
A Strategic Analysis of the Use of Generative AI in the Advertising Photography Industry
Abstract : In recent years, generative artificial intelligence has created high-resolution imagessimple text prompts, bringing fundamental changes to traditional advertising photography. This study examined the possibilities and constraints of production-type AI in advertising photographya practical perspective and suggested strategic responses through in-depth interviews with 10 professionals. Based on the derived statements, a SWOT analysis was conducted, and a TOWS strategy matrix was developed to reflect the interaction of each factor. The analysis showed that production AI offers advantages such as faster storyboard production, greater flexibility in visual experimentation, and reduced costs. However, limitations were also confirmed, including lack of authenticity, restricted emotional delivery, and difficulty maintaining brand consistency. Copyright and ethical responsibility issues were further identified as significant risk factors in commercial use, along with concerns about threats to the expertise of advertising photographers. Therefore, the adoption of generative AI in advertising photography requires a strategic approach that integrates ethical judgment, brand identity, and emotional delivery, rather than focusing solely on efficiency.
Keyword : Advertising Photography, Generative AI, In-Depth Interview, SWOT Analysis, TOWS Strategy
http://dx.doi.org/10.29056/jncist.2025.08.03
Abstract : This study presents an audiovisual interactive system based on Max/MSP/Jitter platform, designed to enhance emotional well-being, facilitate creative cognition, and reduce stress in non-clinical settings. In contrast to conventional treatment approaches targeting clinical populations with professional assistance and intricate sensors, this novel system allows intuitive interaction using common input devices (keyboard, mouse) with no prior experience and no special hardware. It has three modules incorporating Autonomous Sensory Meridian Response (ASMR) stimuli and retro video game aesthetics, which enable transportive multisensory experiences for everyday emotional self-regulation and stress relief. Initial user testing shows significant effectiveness in encouraging relaxation, increasing subjectively perceived happiness, and eliciting creative thinking. This research underscores the significance of accessible audiovisual design in digital arts for psychological health, recommending further exploration into participant diversity, longitudinal emotional outcomes, physiological measures, and mobile multi-user system implementations.
Keyword : well-being, audiovisual interaction, Max/MSP/Jitter, ASMR, game therapy
http://dx.doi.org/10.29056/jncist.2025.08.04
Analysis of UI Design for Web-Based Thematic Maps
Abstract : As open public-data initiatives have expanded, datasets that were once restricted to expert-oriented users within public institutions are increasingly accessible to the general public. In this context, thematic maps have gained attention as a means of visualizing diverse topics. In particular, web-based thematic maps improve users’ access and information-seeking efficiency by intuitively visualizing data. To ensure effective use, a user-centered interface design that enables clear, easy understanding is essential. This paper analyzes UI design elements of web-based thematic maps and proposes design directions to enhance users’ information-seeking experience. First, a literature review examines the concept of web-based thematic maps and relevant UI elements. Second, eight domestic and international services are analyzed against design elements derivedthe literature. Finally, we identify characteristics of visual elements and suggest directions for UI design improvements. The findings provide a foundation for developing UI design guidelines for web-based thematic maps.
Keyword : Map, Web Service, Thematic Map, UI Design, Usability
http://dx.doi.org/10.29056/jncist.2025.08.05
Abstract : This study examines how changes in visual elements during brand logo redesigns can cause cognitive dissonance among consumers and, consequently, affect their attitudes toward the brand. As market competition intensifies and the need for brand redesign grows, many companies are reorganizing the visual elements of their brand logos. However, drastic changes to a logo can confuse existing consumers’ perceptions of the brand, potentially leading to psychological discomfort. Accordingly, this study empirically analyzes how four visual elements-typography, color, symbol, and layout-impact cognitive dissonance and brand attitude, focusing on Chinese consumers in the context of food brand logo redesign. A total of 321 valid responses were collected through a self-administered questionnaire. Frequency analysis was employed to determine the extent to which each visual element triggered cognitive dissonance and how this affected brand trust and purchase intention. The results showed that changes in typography caused the greatest degree of cognitive dissonance, followed by changes in color and symbol. Consumers reported greater confusion and discomfort when the redesigned logo visually deviatedthe original, which negatively influenced their brand evaluations.
Keyword : logo redesign, cognitive dissonance, visual consistency, brand attitude, food brand
http://dx.doi.org/10.29056/jncist.2025.08.06
Abstract : This study examines the antecedents influencing PAD(Pleasure, Arousal, Dominance) in the context of metaverse and the resulting factors of PAD. A survey was conducted among metaverse users to investigate the effects of self-expression and affordance on PAD, and whether these factors influence usage intention through PAD. The research findings indicate that self-expression positively affects arousal and dominance among the PAD dimensions, while affordance positively influences all three dimensions: pleasure, arousal, and dominance. Among the PAD dimensions, pleasure showed a significant positive effect on usage intention, whereas dominance exhibited a significant negative effect. Finally, self-expression and affordance sequentially mediated through PAD to positively influence usage intention. These results provide insights into the importance of the roles and relationships of self-expression, affordance, and PAD in determining metaverse usage intention. In addition, it is significant in that it provides the mechanism of PAD experienced by users within the metaverse and clarifies the relationship between PAD changes and usage intentions based on self-expression and affordance. Furthermore, unlike previous studies, it proves that self-expression does not have an absolute influence on the Pleasure of play, and it is highly significant that it demonstrates the influence of self-expression on arousal and domination in the metaverse, where there are few cases of such influence.
Keyword : Metaverse, Self-presentation, Affordance, PAD, usage intention
http://dx.doi.org/10.29056/jncist.2025.08.07
Abstract : The purpose of this study is to investigate the user experience of the MZ generation with meditation applications and, through the analysis of ‘Calm’, ‘Headspace’, and ‘Kokkiri’, propose improvements to meditation services. Due to the social and economic conditions following COVID-19, the MZ generation is facing a decline in mental health, increasing their interest in self-improvement. Through preliminary research, five user experience factors related to meditation applications were identified. In addition, in-depth interviews were conducted with the MZ generation regarding the identified user experience factors. The meditation applications ‘Calm’, ‘Headspace’, and ‘Kokkiri’ were also analyzed. The analysis results revealed, firstly, that meditation content should be executed through minimal steps. Secondly, a variety of themed content should be available. Thirdly, the application should enhance reciprocity. Fourthly, users should be able to maintain continuity in their meditation practice. This study is expected to serve as foundational information for research on the user experience of meditation applications among the MZ generation.
Keyword : Meditation, Application, User Experience, Generation MZ, Contents
http://dx.doi.org/10.29056/jncist.2025.08.08
Developing and Implementing a Modular Curriculum for Enhancing Design Convergence Education
Abstract : Modular curricula are becoming increasingly important in higher education as institutions adapt to convergent and rapidly changing environments. This study examines their structural characteristics and applicability within design convergence education, with the main ive of developing a specialized modular curriculum for the Department of Communication Design at K University and exploring strategies for its implementation. A theoretical review clarified the concept, development, and design principles of modular education, and a comparison of domestic and international cases identified key types and structural features. Based on these findings, along with CQI analysis results2020 to 2023 and the department’s specialization strategy, two curriculum tracks were proposed: Future Technology (FT) and Global Interaction (GI). These tracks include courses that strengthen digital practice, global communication, and problem-solving skills, enabling students to build both professional competitiveness and international capacity. A hybrid modular curriculum model was also developed to support flexible pathways aligned with students’ career goals and proficiency levels, broadening learner choice while maintaining coherence and expertise. The study demonstrates modular curriculum design as an effective strategy to address convergent changes in higher education and suggests directions for advancing design education. The results further indicate applicability beyond the Department of Communication Design, with potential to inform curriculum reform in related fields and promote sustainable educational innovation.
Keyword : Modular Curriculum, Design Convergence, Educational Innovation, Track-Based Education Model, Learner-Centered Design
http://dx.doi.org/10.29056/jncist.2025.08.09
Abstract : The purpose of this study is to analyze the impact of drama therapy on the manifestation of creativity based on neuroscience and cognitive neuroscience theories and to explore the underlying neural mechanisms. To achieve this, an interdisciplinary approach integrating various fields, such as neuroscience, the arts, psychology, and sociology, is employed. In modern society, creativity is increasingly regarded not only as an individual ability but also as a cognitive and social resource. Some studies have examined how emotional, cognitive, and social interactions related to creativity activate specific regions of the brain. However, there remains a lack of concrete neuroscientific evidence regarding how drama therapy facilitates the manifestation of creativity. Therefore, this study raises the need for an integrative exploration of the relationship between drama therapy and creativity, as well as the interaction of related neural mechanisms. The findings suggest that drama therapy, as a convergence art encompassing imagination, emotional expression, and social interaction, can contribute to promoting creative thinking in the brain. Based on this, effective methods for creativity development through therapeutic and educational interventions are proposed. Additionally, it is expected that this study will provide empirical foundational data that can be applied in clinical and educational settings.
Keyword : Drama Therapy, Creativity, Neuroscience, Cognitive Neuroscience, Convergence Art
http://dx.doi.org/10.29056/jncist.2025.08.10
Analysis of the Traffic Safety Improvement Effects of Runway-style Crosswalks
Abstract : This study quantitatively analyzed the effectiveness of runway-style crosswalks installed to enhance pedestrian safety at night. Runway-style crosswalks were installed at eight pedestrian-vulnerable sites in North Gyeongsang Province, and vehicle speeds before and after installation were collected. Data were gathered during nighttime hours (7:00 PM to 9:00 PM), and changes in average driving speeds were analyzed using an independent t-test. The results showed a statistically significant decrease in speed at 8 out of 9 sites, with the overall average speed decreasing26.5 km/h to 20.9 km/h—a reduction of approximately 5.6 km/h. In most locations, speed variance also decreased, indicating more consistent deceleration behavior among drivers. These findings suggest that runway-style crosswalks provide visual cues that alert drivers to the presence of a crossing zone, effectively encouraging speed reduction and enhancing pedestrian safety. Going forward, it is necessary to maximize the facility’s effectiveness by integrating it with other safety measures, tailoring designs to local characteristics, and promoting community engagement.
Keyword : Runway-style Crosswalks, Pedestrian Safety, Traffic Safety Facility, Field Experiment
http://dx.doi.org/10.29056/jncist.2025.08.11
Abstract : This study explores strategies to enhance the survival and competitiveness of start-up by applying an integrated theoretical approach based on the Quadruple Helix framework. It focuses on the role of the locational environment-economic feasibility, accessibility, and convenience-in shaping interactions among the four innovation actors: industry, academia, government, and civil society. The results indicate that locational factors significantly affect industrial, academic, and civic actors, directly influencing start-up survival and growth. In contrast, government actors are less sensitive to these factors due to stable resources and limited responsiveness to market dynamics. To promote sustainable growth, startups must enhance their absorptive capacity for external knowledge and technology. A collaborative system among Quadruple Helix components is essential to adapt to environmental change and reduce transaction costs. This study suggests that transforming the current government-led start-up model into a synergistic, circular structure grounded in Quadruple Helix interaction can strengthen ecosystem resilience. Furthermore, leveraging innovation intermediaries-such as Centers for Creative Economy and Innovation (CCEIs) and Techno Parks-can help reduce high transaction costs faced by SMEs. Policy efforts should prioritize enabling startups to grow autonomously, supporting the long-term sustainability of regional startup ecosystems.
Keyword : Quadruple Helix, Locational Factors, Absorptive Capacity, Collaboration, Open Innovation, Transaction Costs, Startup Ecosystem, CCEI, Techno-Park
http://dx.doi.org/10.29056/jncist.2025.08.12
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