Abstract : This study analyzes how VR/AR film posters visually express and imply core elements of immersive media, such as presence, immersion, and interactivity. It focuses on the visual strategies used to convey experiential qualities of immersive content through static 2D images. Three representative posters-Gloomy Eyes, Spheres, and Dear Angelica-were selected and examined using qualitative case analysis. The findings indicate that presence is conveyed through spatial composition and perspective, immersion through color contrast and centralized layout, and interactivity through gestures and gaze direction. These visual codes stimulate sensory engagement and interpretive involvement, transforming the poster into a medium that forecasts immersive experience rather than serving as a mere promotional tool. The study suggests the potential for integrating immersive content with visual communication strategies and fills a gap in prior poster-related research by addressing underexplored expressive techniques. In particular, it provides a theoretical foundation for visual promotion strategies of immersive content within the constraints of static imagery.
Keyword : Immersive Media, Film Poster, Visual Expression Strategy, Presence, Immersion, Interactivity, Visual Communication
http://dx.doi.org/10.29056/jdaem.2025.09.01
Mass Customization and the Transition of Design Paradigms
Abstract : This study aims to examine the historical flow of mass customization and the resulting changes in design paradigms. The mass production system has, with the advent of the 4th Industrial Revolution, expanded into areas such as user experience, sustainability, and AI-based design, thereby requiring a redefinition of the relationships among producers, consumers, and designers. Focusing on platforms, simulations, UX, and direct connections between producers and consumers, various case analyses were conducted with interviews of users of mass-customized products to analyze the interactions between theory and practice. It was confirmed that the center of design has shiftedefficiency to personalization and autonomy. Furthermore, it was derived that the role of the designer is important as a facilitator who insightfully grasps and analyzes the needs of consumers, then presents appropriate solutions reflecting those conclusions while designing experiences that solve problems. Meanwhile, consumers are changing into active participants who maximize brand satisfaction by visualizing their own preferences. This study presented the key elements of future experience design and proposed ways to redefine the strategic role of designers.
Keyword : Mass Customization, Design paradigms, User's participation, Role of Designer
http://dx.doi.org/10.29056/jdaem.2025.09.02
Media Art Content and Programming Technology on Smart Devices
Abstract : This paper explores the possibilities and limitations of using media art within the expansion of digitl technology and the proliferation of smart devices. Digital media fundamentally transform the mode of existence and reproduction of artworks, raising issues regarding the uniqueness and authenticity of art. In particular, smart devices blur the boundaries between the production, distribution, and perception of artworks by allowing users to recompose them in multiple ways. They represent an evolution of artistic form by intergrating user participation and programing technology. This corresponds to a core area of convergence between art and technology in the era of the Fourth Industrial Revolution. Accordingly this study analyzes the current state and tecnological characteristics of media art utilizing smart devices, and investigates the implication for art criticism. Smart interfaces reconstruct the subject of the artist’s intention and perception, suggesting a redefinition of artistic categories. Ultimately, media art, by transcending the boundaries between technology and art, raises new fundamental questions about the nature of art and suggests a more interactive and participatory structure in future artistic creation.
Keyword : Digital, Smart devices, Media Art, Programming, Technology, Participation, Interface, Interactive
http://dx.doi.org/10.29056/jdaem.2025.09.03
Abstract : With the accelerating pace of urbanization worldwide, Urban Air Mobility (UAM) has emerged as a promising next-generation transportation solution to alleviate urban traffic congestion. This study analyzes the definition, components, and core technologies required for UAM, and compares the power consumption characteristics of electric Vertical Take-Off and Landing (eVTOL)-based UAM and Electric Vehicles (EV) under different operational environments. With Joby Aviation’s S4 eVTOL and the Tesla Model S energy consumption and power energy costs were quantitatively assessed for both urban and intercity operations. The analysis revealed that eVTOL-based UAM offers approximately three times faster than EVs in urban environments and 2.5–2.7 times faster in intercity routes. However, a short-distance operations of eVTOL showed significantly lower energy efficiency, and even for long-distance operations, eVTOLs consumed over three times more electricity compared to EVs. To get widespread market adoption, advancements in eVTOL technology, demand-responsive route and service design, integration with renewable energy-based power supply systems, and improvements in energy efficiency are necessary.
Keyword : Urban Air Mobility (UAM), eVTOL, Electric Vehicle (EV), Energy Efficiency, Vertiport, Air Traffic Management (ATM)
http://dx.doi.org/10.29056/jdaem.2025.09.04
Abstract : This study explores the structural relationships among COVID-19 constraints, psychological sense of community, and intention to continue artistic activities among performing artists, while also examining whether positive psychological capital has a buffering effect on COVID-19 constraints. A survey was conducted with professional performing artists aged 20older working in various fields such as dance, theater, music, and Korean traditional arts. Out of 350 distributed questionnaires, 311 were used for analysis. The results supported Hypothesis 1, that COVID-19 constraints negatively affect the psychological sense of community, and Hypothesis 2, that the psychological sense of community positively affects the intention to continue artistic activities. However, Hypothesis 3, which proposed a moderating effect of positive psychological capital between COVID-19 constraints and psychological sense of community, was not supported. Nevertheless, when comparing the path coefficients between groups with high and low levels of positive psychological capital, it was found that the impact of COVID-19 constraints on the psychological sense of community was weaker in the high-capital group than in the low-capital group. These findings provide several academic and practical implications. Furthermore, as the first attempt to examine the moderating role of positive psychological capital in the relationship between COVID-19 constraints and psychological sense of community perceived by performing artists, this study is expected to contribute to a new theoretical extension in the field of arts research.
Keyword : Performing artist, COVID-19 Constraints, Psychological Sense of Community, positive psychological capital, adherence to art activities, structural relationships
http://dx.doi.org/10.29056/jdaem.2025.09.05
Abstract : This study empirically explores using generative AI to overcome Playback Theatre’s expressive limitations and expand audience experience. Playback Theatre spontaneously recreates audience narratives but has structural limitations in spatiotemporal expression. Through practice-based research, we built a real-time system integrating generative AI (ChatGPT-4, Stable Diffusion, SUNO AI) with visual processing tools, applying AI-integrated theatre techniques. Results showed AI expanded expression by transforming abstract narratives into audiovisual content, achieving a creative balance between AI content and improvisation through ‘mediated improvisation.’ The ‘prompt director’ emerged as a new creative role mediating between AI and human actors. However, limitations including network dependency, system complexity, and AI’s lack of cultural understanding were identified. This study demonstrates AI as an amplifier of human creativity, presenting AI-integrated Playback Theatre as a creative future co-created by humans and technology.
Keyword : Playback Theatre, Generative AI, Mediated Improvisation, Prompt Director, Applied Theatre
http://dx.doi.org/10.29056/jdaem.2025.09.06
The Influence of Visual Elements in 100% Nut Packages on Consumer Purchase Intention
Abstract : The nut market in China is growing quickly with the rise of the health consumption trend. But the market is still in the early stage of industrialization. Product similarity is getting worse. Many nut brands develop products using the term ‘100% nuts’, But there are limits in showing clear differences between products. This study examines the packaging design of ‘100% nuts’ products. It also analyzes how visual elements in packaging design affect consumers' purchase intention. The purpose is to suggest better packaging design to increase purchase intention. The study focuses on the top six ‘100% nuts’ products on Taobao, China's largest online shopping site. The packaging design was analyzed based on logo, color, layout, typography, and images. A questionnaire survey was conducted. The data was analyzed using SPSS 24.0 for frequency analysis, descriptive statistics, and correlation analysis. The results show that consumers care about health. Their purchases are based on functional purposes. When buying, they focus more on product quality and information on the package. Brand awareness has less influence. In the future, nut packaging design should highlight visual elements like numerical information, sans-serif fonts, cool-tone colors, and real product images. These factors can help improve consumers' purchase intention.
Keyword : Nuts, Package Design , Visual Elements, Consumer Purchase Intention
http://dx.doi.org/10.29056/jdaem.2025.09.07
Abstract : Consumer consciousness types are a key driver of sustainable consumption, and understanding them forms the foundation for developing effective sustainable marketing strategies. This study segmented the consumer market based on five types of consciousness-environmental, health, economic, novelty, and social-and analyzed differences in sustainable consumption among the segments. A survey of 618 Korean consumers revealed three distinct consumer clusters: Advocates (32%), Pragmatics (35%), and Observers (33%). Advocates scored highest across all consciousness types and exhibited the most active attitudes toward sustainable consumption including awareness, interest, preference, experience, and purchase intention. Pragmatists emphasized health and economic values but showed relatively lower levels of novelty and social consciousness. Observers demonstrated the lowest overall consciousness and participation in sustainable consumption. This study demonstrates the need for market segmentation based on consumer consciousness and identifies significant differences in sustainable consumption across clusters.
Keyword : Consumer Consciousness, Sustainable Consumption, Market Segmentation, Cluster Analysis
http://dx.doi.org/10.29056/jdaem.2025.09.08
Abstract : This study aimed to empirically analyze the effects of the visual components of allergen information icons used in Japanese children’s snack packages on consumers’ information comprehension. In particular, experimental materials focusing on three visual elements—color, shape, and text—were designed, and a survey was conducted with Chinese caregivers whose children had experiences with food allergies. The collected responses were analyzed through regression analysis, and the results showed that all visual elements had statistically significant effects on information comprehension. Among them, color showed the highest standardized coefficient, confirming its critical role in terms of visual attention and symbolism. Shape contributed to information structuring and visual guidance, while text played a functional role in terms of clarity and cognitive support. This study, by proposing user-centered information design strategies, is expected to serve as basic data for improving the expression of allergen information in children’s food and for establishing package design standards in the future. In addition, the characteristics of visual elements confirmed through the Japanese case show that they have potential applicability to the improvement of food packaging in other countries, including China.
Keyword : Children's Snack Packaging, Food Allergen Labeling, Iconic Visual Elements, Information Comprehensibility
http://dx.doi.org/10.29056/jdaem.2025.09.09
Abstract : This study investigates the relationship between religion and political party color in Indonesia. The visual identity of Indonesian politics plays an important role in political communication, and colors are often used as symbolic means to convey religiousideological meanings. This study analyzed whether party colors are associated with religious identity and how these colors affect the emotional responses of Indonesian voters. Based on data collected through a quantitative study of 161 Indonesian voters, it was confirmed that religious affiliation has a significant impact on the interpretation of party colors. Furthermore, there were differences in emotional responses by color, with blue and yellow eliciting the strongest positive responses. These result provide important implications for understanding how color functions as political-religious symbols in a democratic country with religious diversity. This study demonstrates that political colors go beyond mere design elements and interact with cultural and social contexts to influence voter consciousness and electoral behaviour.
Keyword : Political Color, Branding Design, Religious Identity, Voter Perception
http://dx.doi.org/10.29056/jdaem.2025.09.10
Abstract : With the growing prevalence of AI technology, emotionally interactive AI services have garnered increasing attention. The present research explores the social perception of AI-based romantic relationships by conducting an ego network analysis of textsnews articles and online communities. Using ‘romance’ as the central keyword, we constructed a co-occurrence matrix based on the top 100 frequently appearing wordsdata collected between May 2022 and May 2025. The resulting semantic networks were visualized and analyzed to identify differences in perception across media types. The analysis revealed that technology-related keywords, such as ‘GPT’, ‘app’, ‘content’, and ‘service’, occupied central positions in the news data. This suggests that AI romance is primarily framed as a technology-driven phenomenon. In contrast, the community data emphasized emotionally and psychologically oriented keywords, such as ‘feelings’, ‘conversation’, ‘love’, and ‘counseling’, indicating that users perceive AI romance as a means of emotional supporta substitute for real-world relationships. These findings indicate that AI romance is viewed not only as a product of technological innovation but also as a new form of human-AI interaction that fulfills emotional and relational needs.
Keyword : AI Romance, Virtual Romance, Human-AI Interaction, Emotional Chatbots, Social Acceptance
http://dx.doi.org/10.29056/jdaem.2025.09.11
Abstract : This study empirically analyzes the impact of AI-restored independence activist videos on collective memory formation among digital natives. The research examined quiz-format videos created by the ‘Heroes of Korea’ channel, which converted photographs of 15 independence activists using Kling AI and Hailuo AI's image-to-video technology for the March 1st Independence Movement Day in 2025. Among videos posted on TikTok, YouTube Shorts, and Instagram Reels, the TikTok version showed the highest engagement. Content and sentiment analysis of 284 meaningful commentsthe 1,175 total comments on the TikTok video, which garnered 243,400 views over three months, revealed expressions of gratitude/respect (38.3%), patriotism (21.8%), and emotional responses (15.4%). Notably, reflective learning responses and renewed historical interest were frequently observed among younger users, confirming that AI-based historical content serves as an effective tool for informal historical education and contributes to intergenerational collective memory formation.
Keyword : AI restoration technology, Collective memory, TikTok, Independence activists, Digital media
http://dx.doi.org/10.29056/jdaem.2025.09.12
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