A Study on Social Perception of Old Downtown and Landscape using Big Data Analysis
Abstract : This study aimed to revitalize the declining old downtown, investigating key issues related to the Old downtown and landscape through big data analysis. Using the big data analysis platform ‘TEXTOM’, TF-IDF and CONCOR analyses were conducted on the topics of old downtown and landscapes, utilizing web document data collectedNaver(news, web documents, academic information), Daum(news, web documents), and Google(web documents). The TF-IDF analysis revealed that keywords related to regional and local government names, in addition to local announcements, overwhelmingly ranked at the top. In addition, keywords associated with regional development plans and activities such as ‘establishment’, ‘promotion’, and ‘activation’, as well as terms emphasizing the importance of community involvement and education among local residents like ‘residents’, ‘culture’, ‘participation’, and ‘education’ were also identified. The CONCOR analysis revealed four clusters of word groups related to downtown projects, locality, residents and culture, and improvement. Through this, efforts by local governments to support sustainable development in old downtown were confirmed, including infrastructure provision, civic engagement, and enhancement of cultural programs. The conclusion of this study is that there is a deficiency in keywords related to connectivity, safety, and nature in old downtown landscape planning. Therefore, it recommends addressing these aspects in old downtown landscape planning to improve overall effectiveness.
Keyword : Old Downtown, Landscape, Big Data, Textom
http://dx.doi.org/10.29056/jncist.2024.04.01
Abstract : This study is a study on the community program user experience of the MZ generation living in a domestic co-living house. By identifying and analyzing this, the purpose is to suggest improvement directions necessary to improve the community program experience of users living in co-living houses. Accordingly, based on previous research and literature, we defined the elements of the community program and conducted one-on-one face-to-face in-depth interviews with the MZ generation who lived in co-living houses and had experience participating in community programs. As a result of the experiment, supportco-living companies is needed so that residents can host community programs and promote community activities. As small gatherings of the community become active through this, it is believed that the types and expertise of community programs that each resident requires can be met. Additionally, for programs that require significant expertiserequire additional costs, it is important to provide advance information. Lastly, in addition to program information and applications, periodic updates to the application are necessary as a tool for communication within co-living.
Keyword : Co-living, User Experience, Community Program, MZ Generation, Communication
http://dx.doi.org/10.29056/jncist.2024.04.02
A Study on User Experience of Social Curation Service: Focusing on the Hashtag Function of Instagram
Abstract : This study was conducted to propose directions for the development of user experiences in the emerging field of social curation services. Social curation services are newly proposed platforms aimed at fulfilling users' expectations and needs in response to issues such as information overload and low filtering levels in traditional social network services. The research analyzed the current system of social curation services by deriving a research model based on Nathan Shedroff's experience design model, and conducted a survey evaluation of Instagram's social curation service, focusing on ‘hashtags’. The study found low satisfaction levels in the aspects of ‘responsiveness’, allowing user participation in information, and ‘information structuring’, which represents the outcome of user engagement. To move closer to the form of high-intensity curation, social curation services need to enhance user empowerment throughout the processes of information collection, production, and distribution. It is hoped that this research will contribute as a valuable resource for strategizing and developing social curation services with a focus on user experience.
Keyword : Social Curation, Digital Curation, Filtering, Hashtag, Social Network Service
http://dx.doi.org/10.29056/jncist.2024.04.03
Abstract : In the process of economic globalization and urbanization, China's countryside has shown a trend of decline, which has led to rural areas facing tremendous pressure in economic development and cultural inheritance and has become a focus of social concern. However, in recent years, with the gradual recognition of local culture, traditional Chinese regional food culture has been attracting more and more attention and admirationyoung people, and it has become an opportunity for rural development through the dissemination and experience of traditional regional food culture. To transform traditional countryside food into a usable value resource and help countryside economic development, this study selected the countryside in the northern region of Fujian, China, as the research and explored the methods of countryside food design and innovation, especially the method of collaborative innovation applied to the countryside food design process. Through stakeholder analysis, designers organize collaborative design workshops, inviting sellers, artisans of traditional food production, local government, and regional and foreign food consumers to participate in the design and development process and transform traditional food culture and food into consumer-approved food products. The process and framework of rural traditional food design innovation are constructed, and the model can be directly applied to other cases of rural design innovation.
Keyword : Social innovation, Co-design, China rural, Traditional food, Food design
http://dx.doi.org/10.29056/jncist.2024.04.04
A Study on OTT Subscription Service in the Age of Speed Culture
Abstract : As OTT services evolve and devices become more diverse, users can now watch nearly limitless content across time and space. Moreover, content is also personalized with a recommendation system that lets users watch the content they like on the device of their choice, wherever they want. As video consumption evolves, people are moving awaythe traditional way of gathering in the living room to watch TV together. Instead, they are individually watching the same video in an increasingly variety of ways, such as the fast play option for watching shorterlonger videos. This is not just impacting the amount of time users spend consuming media, it's changing the way they live. In this changing environment, the study measured four factors related to the trend among people in their 20s and 30s: habits, usability, motivations for use, and intrinsic motivations for control. These factors were assessed in relation to the behavior of watching videos in shorter and faster formats. The findings showed that that most users watch videos habitually, prefer shorter video lengths, and want to control how and when they watch content. This study expects that OTT services to become more personalized and devices to become even more diverse in the future.
Keyword : Double-speed Viewing Culture, Youtube, OTT, Subscription Service
http://dx.doi.org/10.29056/jncist.2024.04.05
Abstract : The field of education and learning through online platforms is expanding, and new forms of learning experiences are being designed and emerging. However, compared to traditional face-to-fa ce offline education, online learning requires more proactive learning abilities and demands greater immersion and focus. Gamification is widely used as a tool to enhance immersion and focus. This paper focuses on the elements of challenge, achievement, and reward strategies that constitute gamification. First, user interviews were conducted targeting gamification cases in finance, e-commerce, and health services, and 30 experiential factors related to challenge, a chievement, and reward were identified. Then, a survey and exploratory factor a nalysis were conducted to assess the importance of these 30 experiential fa ctors when applied to online learning tools, and classified into three factors: mission a nd reward system factors, social interaction and creative expression factors, and promoting sustained game participation factors.
Keyword : E-Learning, Gamification, challenge, achievement, reward
http://dx.doi.org/10.29056/jncist.2024.04.06
Abstract : This study analyzed the impact of TikTok beauty content characteristics on the purchasing intentions of cosmetics among Chinese male consumers and examined the mediating effects of the attractiveness of creators and the reliability of content information. For the analysis, a survey was distributed to male consumers living in China, and a total of 422 valid responses were utilized. The results showed, first, that the characteristics of TikTok beauty content are identified as informativeness, interactivity, entertainment, and convenience. Second, it was confirmed that all these characteristics positively influence purchasing intentions. Third, in the analysis of the mediating effect of the attractiveness of creators on the impact of TikTok beauty content characteristics on male consumers' purchasing intentions, the attractiveness of creators was found to have a partial mediating effect. Fourth, regarding the impact of TikTok beauty content characteristics on purchasing intentions, the reliability of content information also demonstrated a partial mediating effect. The findings of this study will help understand which characteristics of TikTok beauty content influence male cosmetics purchasing intentions in China and how the attractiveness of creators and the reliability of content information play roles.
Keyword : TikTok Beauty Content Characteristics, Creator Attractiveness, Content Information Reliability, Purchase Intention
http://dx.doi.org/10.29056/jncist.2024.04.07
Abstract : Based on an extensive review of the existing relevant literature, this study systematically examines the theories of time pressure, perceived value, perceived risk, and purchase intention. By incorporating the S-O-R model and the theory of perceived value, a set of research hypotheses is formulated and a theoretical framework is established. The study focuses on the impact of perceived value and perceived risk as mediating variables, with time pressure stimuli as the independent variable and consumer responses as the mediating variable, ultimately influencing purchase intention. Taking into consideration previous research conducted both domestically and internationally, a tailored online questionnaire is designed to collect data specifically in the context of live streaming. A total of 254 valid questionnaires are collected and analyzed using SPSS 26.0, which includes descriptive statistics, factor analysis, reliability analysis, and feasibility analysis. Furthermore, AMOS 26.0 is utilized for confirmatory factor analysis in order to validate the model and hypotheses, thus generating theoretical and practical research conclusions. According to the research process and findings, specific marketing recommendations are provided to practitioners. Additionally, a comprehensive discussion is conducted on the limitations of the research and future prospects.
Keyword : Live Commerce, Purchase Intention, Perceived Risk, Perceived Value, Time Pressure
http://dx.doi.org/10.29056/jncist.2024.04.08
Abstract : The purpose of this study was to provide basic data on how to strengthen and develop the competitiveness of the Moto surf competition by examining how the physical environment of the domestic Moto surf competition affects participation satisfaction and re-participation Intention. Therefore, men and women who participated in more than one competition in the last 24 months were selected as a sample. The sampling method used the convenience sampling method. The survey was conductedSeptember 1st to November 30th, 2023 using online and offline questionnaires. For data processing, 36 copies of data were analyzed through frequency analysis, exploratory factor analysis, intra-question consistency, correlation analysis, and simple and multiple regression analysis methods, and SPSS (ver.21.0) was used for the program. As a result of the study, first, it was found that participation satisfaction was significantly affected in the order of human service, cost, and facility environment factors in the physical environment of the domestic Moto surf competition. Second, it was found that the satisfaction of participating in the domestic Moto Surf competition had a significant effect on the re-participation Intention. Third, It was found that the physical environment of the domestic Moto Surf competition had a significant effect on the re-participation intention in the order of facility environment, accessibility, human service, and cost factors.
Keyword : Moto surf, competition, physical environment, participation satisfaction, re-participation intention
http://dx.doi.org/10.29056/jncist.2024.04.09
Abstract : This study intends to explore the relationship between marital conflict and hwa-byung in middle-aged married women. Furthermore, it seeks to investigate whether leisure experience has the effects of buffering with hwa-byung in the relationship between marital conflict and hwa-byung. To achieve the purpose of this study, 309 middle-aged married women who lived in Daegu & Gyeongbuk and Gyeongnam were analyzed. The survey period spannedAugust 2023 to November of the same year. First, as a result of investigating at the exploratory level the relationship between marital conflict and hwa-byung in the middle-aged married women, it was found that marital conflict had significant effects on hwa-byung(emotional symptoms, physical symptoms). Second, it was tested whether leisure experience had the moderating effect on the influence of marital conflict on hwa-byung(emotional symptoms, physical symptoms). As a result of the testing, it was found that leisure experience had positive buffering effects that reduced hwa-byung in the relationship between personal conflict, which is a sub-factor of marital conflict, and hwa-byung(emotional symptoms). And it was found that leisure experience had positive buffering effects that reduced hwa-byung in the relationship between communal life conflict, which is a sub-factor of marital conflict, and hwa-byung(physical symptoms). Third, the relationship between personal conflict and hwa-byung(emotional symptoms) was found to be significantly different according to leisure experience. In addition, the relationship between communal life conflict and hwa-byung(physical symptoms) was found to be significantly different according to leisure experience. The results of this study may be said that this study has theoretical value in that it was the first attempt to reveal the moderating effect of leisure experience in the relationship between marital conflict and hwa-byung.
Keyword : Middle-aged Married Women, Marital Conflict, Hwa-Byung, Leisure Experience
http://dx.doi.org/10.29056/jncist.2024.04.10
A Study on the Development and Application of Metaverse Education Program
Abstract : The metaverse platform provides a new form of non-face-to-face communication. It overcomes the limitations of reality and gives the advantages of the virtual world simultaneously. This is particularly derivedthe field of education and acts as a main medium of Edutech. At this time, the metaverse platform uses technology to induce efficiency of learning and interest of learners by utilizing various visual game elements and interactions based on 3D graphics. Therefore, this study intends to develop an educational program using the metaverse platform and apply it as a pilot to discuss its effects and limitations. This program applied the content of the room escape game to the metaverse platform and established specific contents based on the teaching-learning model. Step-by-step educational content in an actual classroom environment and competencies and goals required of instructors and students were established. In addition, implications for education using the metaversethe perspective of learners and educators were derived through the actual verification stage. In this study, it is espected that the educatioanl program and results will be helpful in designing educational contents and education based on the metaverse platform developed in the future.
Keyword : Metaverse, Education, Content, Edutech
http://dx.doi.org/10.29056/jncist.2024.04.11
Classification of Technology Patents Using BERT
Abstract : Despite the widespread impact on various fields such as finance, insurance, human resource management, accounting, manufacturing, supply chain management, IT management, and customer service due to the advent of Intelligent Process Automation(IPA) combining RPA and artificial intelligence, research on IPA applying deep learning-based natural language processing to technology patent analysis has not sufficiently developed. This study designs a technology patent classification system based on patent data on carbon dioxide capture and utilization, natural language preprocessing techniques, and BERT and BERT-derived models, and compares and analyzes accuracy, kappa coefficient, and F1-score. The main results are summarized as follows: First, among the five CCU technology classifications, the BERT model showed better performance than the ELECTRA model, suggesting that the BERT model's MLM method can understand the overall context information more effectively. Second, in patent summary classification, it showed higher performance than the first claim classification, which is judged because the language models are trained with various types of texts and based on general language use and context, thus more effectively processing patent summaries that summarize the entire patent content. This study presents the potential to significantly impact business strategy development and enhance technological competitiveness as meaningful IPA research applying BERT and BERT-derived models to technology patent classification.
Keyword : Business Analytics, Intelligent Process Automation, Natural Language Processing, Language Model, Business Decision-Making
http://dx.doi.org/10.29056/jncist.2024.04.12
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